Slack Sales Narrative

Slack needed to re-imagine their core story and visual style on a Sales Narrative presentation. The presentation would enable their sales force to speak consistently and persuasively about their offerings externally with the goal of accelerating growth. Part of a three-person team, I lead the team as an Art Director collaborating with a content writer and designers. After research and brainstorm meetings, we developed the visual language throughout the presentation. It was important to ensure we captured the core elements of their brand through color and personality of illustration. I also identified there was a need for the visual language used in the presentation needed to include design elements that were approachable, had simplicity and clarity to support Slack's mission of enabling team collaboration.